Drawn into the store by a tall chalkboard sign that reads “As big as yo head ice cream sandwiches,” I decide to go in. I walk through the double, wooden doors of a historic storefront on the Oxford square with a crowd full of women touring the town. I immediately notice another sign that reads “ store is not responsible for damaged or broken pottery.” The narrowly tailored aisle can explain such a sign, but another small sign catches my eye, “All products made in Mississippi.”
Located in Oxford Mississippi's historic square, Mississippi Madness provides its customers with products from all over the state. Originally opened in 1997, by Nancy Magname of Clarksdale, Mississippi, the store was taken over by John Welty, from in 2002. When under the ownership of Magname, the store served as a gift shop, a Viking cookware sales location, as well as a gourmet catering company. “As far as I know the catering company was very successful,” says todays’ owner Welty. “ That's where she got the name Mississippi Madness. She was cooking all the time.”
Now focused solely on the sale of Mississippi products, Mississippi Madness sells pottery, artwork, décor, candles and a select array of Mississippi sauces and goodies.
“The vases or coffee mugs are perfect go-to gifts for anybody, and it's easy,” says Mary Katherine Sharman, an art minor at the University and a frequent customer ”Just pick your price, that helps you decide on which style to choose.”
Pottery carried in the boutique is all made by the Woods brothers of Mound Bayou, Mississippi. Named Peter's Pottery, Mississippi Madness carries pieces of their work in brown, nutmeg, jade and ivory. “ I love Peter's pottery. It's a nice change from McCarty's pottery,” says Lanna Lipe Burkhalter, 23, from Indianola Mississippi. “I feel the nutmeg is such a great color, it can always find a place in your home,” says Sharman.
Photography displayed on the walls of the store is also an eye catcher alongside the tall shelves filled with pottery. The black and white photographs of African American males of the Delta by Virginia Tompson, bring the essence of the blues culture in Mississippi. “They are all so different and I feel like they really do a great job capturing the souls of these men,” says Erin Dunaway, 24, a customer from Tunica, Mississippi.
For those with a sweet tooth, brought in from New Albany Mississippi they also have cakes made by Sugaree’s Bakery. Ranging in flavors from lemon to carmel, these cake are perfect for birthdays and any event. This company that opened in 1997, brings in southern tradition by making their cakes very rich and including lots of layers. “ My mom's friend always brings one to the Memphis tailgate in the Grove which is a curse and a blessing I might add,” says Ryan Weaver, 22, a student at the University of Mississippi. “They are amazing and mouth watering. It's a cake that you've never had before.”
Another popular product they carry is the Yokna Sauce made in Natchez, Mississippi. “ The Yokna sauce is a bourbon based sauce that you just add butter too,” says Lake Graves. “ We sell out of it all the time. I think it's a great gift for the holidays because anyone can make it.” A native sauce to Mississippi that is also popular is the Comeback Sauce that is made in Ackerman, Mississippi. “ My dad loves this stuff,” says Graves. “I'm always bringing him a bottle home to him.”
Although sales are always a focus, Mississippi Madness owner and his employees also pay a great deal of attention to their customers. “We have a wide variety of customers and quite a few regulars that are always bringing their friends in, which is nice,” says John Welty, store owner. Not only from Oxford, the boutique also caters to people from miles away. “I have had people come in and say they came all the way from Rhode Island for the Yokna Sauce, “ says employee Graves. “ How they know about it is a mystery to me.”
“I like to think of my store as a tourist attraction,” says Welty. “With people coming in from all over the world, my customers can say they took home a little piece of Mississippi.”
Mississippi Madness is open Monday through Friday from 10 a.m. To 5 p.m. Even on the University of Mississippi's football game days. Stop by and take home your piece of Mississippi today! Also check out their website at /www.mississippimadness.net/
